Archives for January 10, 2022

Whether you’ve been in business for decades or starting today, one of the most difficult things to predict about your operations is how best to reach and engage with the target audience. The world’s finest product development and highly efficient logistics won’t matter if people don’t hear from you at the right time.

Many people know that traditional forms of advertising, like commercials on TV and in magazines or billboards, are effective. But what about digital marketing? 

When it comes to an understanding of digital advertisement, many business leaders may think only pop-ups or banners are placed on websites. But they would be wrong because these advertisements can also take shape on social media sites, which helps make them more successful. As a marketer, you may have heard of some common digital marketing tactics, but do you know what makes them effective? Do you know what makes digital ads effective, especially compared to more traditional forms of advertising?

Continue reading to learn all about digital marketing and how it can help you improve your business.

Cost-Effectiveness

Marketing is often thought of as an expense, and it’s not wrong — running advertisements costs money no matter what medium you use. However, with traditional marketing comes the high barrier of entry; even billboards in middle nowhere or 3 am commercial slots can be expensive.

The good news is that you don’t need a lot of money to succeed on social media platforms. You don’t have to have $1000 to start; even $5 is good enough to get going. Google and Facebook have no minimum barrier for entry, while high budgets are encouraged – which means more room in your campaign budget! And these platforms will often offer ad spend credit too.

More Targeted Audience Reach

When you promote your product/services through print media like newspapers or magazines and TV ads, your audience is considered the one reading the newspaper and those who watch television, but it is difficult, if not impossible, to identify exactly who engages with your advertisement. Although there are some demographics which you can think of, for example, readers of Golf magazine are probably golf fans. But in many cases, with more traditional channels, you cannot tailor your messaging for particular audiences. For instance, 15-year-old and 50 years old alike need to buy new clothes but do they respond to the same advertisements?

Digital marketing channels allow you to strategically target your audience based on a variety of factors, including age and gender. You can also learn exactly how they are categorized by demographics with free analytics tools from Google or Facebook that come preloaded in most social media platforms today!

Brand Awareness

The lack of financial security is an obvious concern for many consultants. However, this group also tends to be more

When promoting your brand or a new product or service using traditional advertising methods, the probability of you getting noticed by the audience is uncertain because once the ad is released, all you can do is hope that your target audience is physically in a position to notice your efforts and are available in the right place at the right time. On the other hand, people are now connected to the internet for most of their daily hours.

Digital marketing allows you to reach your audience anytime they have access to a smartphone or desktop. You can also target specific demographics through these mediums.

It is more important than ever to stay on top of social media trends and changes in today’s world. The following are some great tips for getting ahead in this competitive market:

Be consistent.

Posting consistently is the key to successful social media marketing. Not only will this increase your customers’ chances of seeing what you post, but posting more often will be more likely to get noticed and engage with your audience if you post frequently. Not only that but posting at set intervals can entice new customers who might find it hard to find what they’re looking for on other platforms.

Posting daily is a great way for businesses with social media accounts to stay up on their industry. If you can swing it, try posting each day simultaneously and make sure posts are informative and well-targeted so that they engage with potential customers!

Make sure you keep the post short and simple to digest since social media users have a very short attention span.

Also, remember to think about the content. What works for one business might not work in your industry – even if they’re in the same niche! The tone of voice should be friendly, informative. You want your content to reflect the image and brand you are trying to convey- so think about what works best for you and your business before posting, as you must keep the tone consistent every time you share a post.

Keep your posts interesting and engaging.

It’s important for your posts to be interesting and have a different type of content. Video and polls are some examples that can make an engaging post stand out from the rest.

If you’d like to engage with your customers on social media, don’t be afraid. It may seem counterintuitive at first, but there are many benefits, and it can help build a closer relationship between both parties by being more open about what’s going on.

Every social media user will know the importance of hashtags. They help boost engagement and visibility by attaching a keyword or phrase to posts, which can be seen more easily on Twitter than Facebook, for example! The best thing about using this technique isn’t just how it increases your chance of being discovered online but also what you’ll achieve with those extra followers from popular tags.

Provide value to your audience.

You may be thinking that social media is all about selling, but it’s not the only thing you should focus on. You need to provide your followers with interesting and relevant content to feel like they’re getting their time worth from following along!

To build a following, you need to provide them with valuable content. This will gain their trust and interest in what you have to say.

Furthermore, To succeed in today’s social media world, you need to know where your audience is and what they use. There are so many different sites out there for them! Learn about one that will work well with the demographic of people interested in yours- then create marketing plans around it.

Before the pandemic, remote collaboration was already a part of the American workforce. The global crisis led to increased companies’ Slack and video calls usage. By April 2020, almost half of companies reported that more than 80% of their employees worked from home because of COVID-19. 

The shift to remote work was made possible by decades of research and development into technologies that support it. But not everyone uses these tools with the same ease and convenience. As early as 1987, groundbreaking research recognized some challenges facing women working from home using technology. One major challenge was child care because many women needed to be there for their kids during certain hours to take care of their beloved child.

Since that time, we have acquired much more about virtual collaboration. An associate professor of information systems claims to be interested in what they can expect as they eagerly anticipate a post-pandemic future. One thing that stands out Hybrid work arrangements – that is, employees who do some tasks in the office and others virtually – will be a big part of the picture.

A survey taken in 2021 shows that 99% of human resources leaders expect employees to work in some hybrid arrangement. Many have already begun working remotely, such as the file hosting service Dropbox, which allows its employees to work from home and hold team meetings in the office.

The definition of “hybrid” varies from one organization to another. Some workers may be in the office a couple of days a week or every other day. Other businesses may require occasional face-to-face time, perhaps meeting in a centralized location once each quarter.

In the end, research does show that many companies fail when it comes to implementing a virtual workforce.

Remote work Vs. Work in the Office

In-office work promotes trust and transparency, which may increase organizational culture. Developing an office culture is a natural result of the structure and casual conversations with co-workers. It’s difficult to replicate these things in virtual environments because there are fewer opportunities for unscheduled chats and spontaneous knowledge sharing.

However, looking at different metrics, in-office work loses off to working from home. Recent research has figured out that remote workers report more productivity and enjoy working from home because of the flexibility, adaptability, the ability to wear casual clothes, savings of money, and the shortened or nonexistent commute time. There is a crucial cost-saving for office space, one of the largest lineups for companies.

Hybrid arrangements attempt to amalgamate the best of both worlds. They attempt to retain the advantages of a traditional employer-based system while enjoying the flexibility and administrative efficiency of the self-funded plan.

It’s not perfect

It is true that hybrid work, or working remotely, faces many of the same hurdles as face-to-face work. Deficient planning and communication, ineffective or unnecessary meetings and confusion about tasks happen both in-person and remotely.

Home and office security is a major issue when working from home. The networks at home are more vulnerable than those in the office, and employees who work from home are more likely to share their computers with people outside of their organization. Hybrid organizations need to address these complicated issues upfront to work through them.

With hybrid work, managers can’t see what employees are doing. Instead, managers must measure employee performance based on the results of their work rather than the time they spend working.

Another pitfall: Fault lines can develop within hybrid teams – misunderstandings or miscommunication between office and home. These two categories may start to divide, potentially leading to tension and conflicts between them.

Creating a Hybrid Environment

One approach to creating a hybrid model is to use the e-commerce platform as a virtual storefront while expanding your physical store to attract customers who are not willing to shop online.

Listening to employees is critical to making sure the hybrid environment is working. One-on-one conversations, focus groups, and human resources surveys are all ways of getting feedback. Recognizing achievements with in-person or virtual kudos is important too.

Performance incentives, including financial rewards or tokens of appreciation, including food delivery, help increase employee commitment.

Source : https://www.weforum.org/agenda/2021/11/businesses-hybrid-working

Marketing channels are a crucial and often overlooked part of any company’s success. Think about your marketing efforts for just one minute- from social media posts to email campaigns; every strategy you implement should be carefully considered to maximize its effectiveness.

If you’re a B2B company, LinkedIn is the place to be if you’re looking for connections. With 58 million companies on it, there’s no shortage of people to form new friendships or business partnerships.

There are more opportunities than ever before for any type or size company within targeted markets and potential customers outside those demographics who could become loyal patrons. It’s time that we all take advantage.

LinkedIn is great for your B2B content marketing and for the business that has the potential to help you find new customers and partners with its friendly, easy-to-use interface that works in your favor when you’re looking to promote yourself or reach out.

But, as with any social media platform, you must stand out from the crowd for customers and potential leads alike to take notice – which means optimizing every single piece of marketing material that goes into circulation.

Here are three ways you can do this:

#1. Know Your ‘Why.’

Although it’s easy to post anything on LinkedIn, you need to understand what your content will be if geared towards a specific audience. For example, If you’re a medical supplies wholesaler looking for partnerships with retailers, make sure that everything in their feed aligns with this goal.

You need to show why your business is unique and what sets you apart from the competition. How will a customer know that they should purchase from this company instead of another?

#2. Don’t Hard-Sell Your Business

It is important to keep in mind that writing articles on LinkedIn will have a different tone than blogging for your business. Try brainstorming what topics would be most informative and helpful with readers in the space provided rather than focusing solely on marketing tactics or pitches.

Your content is a great way to teach people about your company and why they should be interested in what it has going on. In addition, the reasons for buying from you will become clear through this explanation process where persuasion isn’t necessary!

Content without any overt sales tactics is much more likely to convert. Keep this in mind when writing your content to appeal on its own merits rather than being pushy or aggressive about wanting something from the reader too soon.

In your teens, you might have regularly visited that one particular local store that fulfilled all your needs. But, little did you know about the sales techniques the shopkeeper may have applied that made you hooked to that specific shop. Well, some amazing sales tricks remained constant to date and never got outdated.

There are infinite parallels with salespeople using core selling knowledge and skills that are certainly even more relevant and significant to newer business development techniques like social selling and growth hacking.

For example, the shopkeeper would put aside my regular order to ensure you didn’t miss it and have my requirement available most of the time. The shopkeepers also suggest other things, which you might like. So these are some amazing sales tricks to make your target audience your long-time or permanent customer.

Thus, we’ve summarised some incredible sales tips that hold great proficiency and remain evergreen and conventional.

Know your customer

HubSpot says that “understanding your customer’s needs is the key to keeping them happy and loyal to your business.” It is easier to sell to your target audience if you know your target audience. You can do this in several ways, including building personas, subscribing to research reports, speaking to existing customers, and documenting pain points. Armed with these skills, knowledge, you can communicate more adherently with your prospects.

When reaching out to a potential customer, change your message depending on the recipient’s company name, industry type, location, and more. This personalizes the message and makes it clear that you know the customer.

Engage with your connections

You likely have thousands of LinkedIn contacts but rarely talk to them if you’re a salesperson. However, you can engage with your prospects by sharing articles or information of value on LinkedIn. You can also exhibit that you really understand your customers by conveying the same message they want to receive and demonstrating you know their pain points and how to solve them. This is an important part of building better relationships.

Prioritize empathy

Epictetus is often attributed with the quote, “We have two ears and one mouth so that we can listen twice as much as we speak.” When you create a genuine connection with your prospect, you’re able to show empathy and understanding. This starts with listening to what your prospects say about their problems and challenges. Then, you start using your sales techniques to show how your product or service can help.

Utilize the power of social proof

Positive customer reviews and testimonials can help increase trust in your company. Social evidence works by showing how an existing customer has already used your products or services to fulfill their needs. Don’t be afraid to ask for testimonials, reviews, feedback; they can be worth their weight in gold. Comment or review from a person who has used your product can have much more weight than the features and functions you may see mentioned in typical sales outreach. For example, I found that posting LinkedIn automation use cases early in the sales cycle lowers resistance to automation software.

Think about “WIIFM.”

Asking yourself, “What’s in it for me?” can help you decide if a trade is fair. If you are offering something of value, like a free consultation or a white paper, then be crystal clear about what you want in return. This can be a commitment to a discovery call or just an email address.

Use precise targeting

Scattergun advertising is rarely more successful than a targeted campaign. You can use LinkedIn’s Sales Navigator’s filtering to zero in on your ideal target profile based on things such as geographic location, job title, and keywords.

Think about a good number to aim for is around 200 prospects for a campaign. This allows you to target your messages more precisely and makes it easier to follow up with people, too.

Allow enough time to see results.

Digital marketing has many benefits, including that you can track your campaign to see if it is successful. But many people give up too soon when they see no results after a short period. Drayton Bird states that it takes at least three months to build a relationship and up to six months for a decent return on investment.

Lastly

No matter how modern we turn or how digitally the world runs. It is always important for us not to lose sight of traditional sales techniques. Even in this digitally-driven era that we live in, the tips outlined here still apply.

BeeSeen Solutions is one of the leading growth and networking organization for business owners. To flourish, contact us now!

Source : https://www.forbes.com/sites/forbesbusinesscouncil/2021/11/30/seven-sales-tips-that-never-go-out-of-style/?sh=202468b134c2