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Archives for April 21, 2022

Benefits of Multifamily Investing

April 21, 2022 by Peter Spoleti / Vertex Markets Inc. Leave a Comment

Create Passive Income Through Multifamily Investing

Real estate investors have many options for their investments, with many different types of properties to consider. Real estate investing may seem overwhelming to the new investor.  While considering types of properties to invest in, multifamily properties make your list. From passive income to tax advantages and more, there are many unique benefits of multifamily properties for investors. In this article, we’ll discuss some of the top reasons to consider adding multifamily property investments to your portfolio.

What is a Multifamily Property?

Any property consisting of two or more housing units is a multifamily property. Properties are as small as a duplex to as large as an apartment complex with hundreds of units. Smaller properties consisting of four or fewer housing units are considered residential multifamily properties, while properties with more than four units are considered commercial properties.

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The Strong Demand for Multifamily Properties

There are always people who want or need to rent rather than buy.  Creating a virtually “endless” pool of potential tenants makes multifamily properties especially attractive investment opportunities to all types of investors.

  • Homeownership declining. According to census.gov, homeownership has been on the decline since 2005, with only a small uptick in 2020. As property values continue to rise, young people are finding it more difficult to afford their first home. That increases demand in the rental space and should drive up rent prices as well. That’s a win/win for multifamily investors.
  • Increasing rental demand. Renter-occupied housing units have been on a steep increase since 2006.
  • Apartment vacancy declining. Rental vacancy rates in the US have been in a downward trend since 2010. Nearly 39 million people live in apartments today, and the industry is quickly exceeding capacity.
  • Production is short of demand. It will take building an average of at least 325,000 new apartment homes every year to meet demand. Yet, on average, just 316,000 apartments were delivered from 2012 through 2020. If progress continues at this pace, there will continue to be strong demand for rental properties, with demand exceeding available units.

Property Improvements Can Increase Asset Value

The value of traditional investments such as stocks and bonds is determined by the markets. With a multi-family property, however, you can perform improvements to increase the asset value, and the ability to increase rents. 

A strategic strategy for many multifamily property investors is to seek out underperforming properties, then increase property value by adding modern amenities, performing interior and exterior renovations, upgrades, and more. Apartment buildings provide the opportunity to actively increase property value and revenue by making improvements to the property that can allow you to increase rental rates and attract more tenants.

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Historical Performance

No investment is guaranteed, and past performance is not indicative of future performance, apartment buildings have historically provided greater returns compared to other types of real estate. According to a study by the National Multifamily Housing Council (NMHC), apartments dominate holding period returns and risk-adjusted returns for 3, 5, 7, 10 and 15-year holding periods.

Hedge Against Inflation

Inflation negatively impacts many sectors. But historically it hasn’t been the case for real estate. During periods of inflation, both property values and rental rates have tended to increase significantly. This makes multifamily properties a potentially viable investment to hedge against inflation as part of a diversified portfolio.

Risk is Minimized in Multi-Unit Buildings

In multifamily properties, all tenants contribute to the income for the property. Losing a few of your tenants in a 100-unit building isn’t going to impact the property’s gross income as much as if you lost your sole tenant in a single-family property or a major tenant in a commercial building.

Tax Benefits

There are several tax benefits of investing in multifamily properties, including:

  • Depreciation. Property depreciation can be written off, so you can keep more of your income in your pocket.
  • Mortgage Interest Deduction. Any interest paid on the mortgage for a multifamily property can be deducted at tax time.
  • Capital Gains. Income generated through the sale of an asset is considered a capital gain. This income is taxed differently than regular income. Real estate properties held for more than a year before the sale would be considered long-term capital gains, which are generally taxed at a lower rate than typical income or short-term capital gains (held for less than one year).

Property Management is Easier

Taking care of one multi-unit building is simpler than doing maintenance and repairs in multiple single-unit structures. It’s also cheaper if you break it down by cost per unit because many of the systems require repair services for all the tenants.

Growth Markets Easy to Spot

Buying a newer apartment building on the outskirts of an expanding urban area can pay off for you. As the population of the city increases, more folks will be looking for out-of-town living options. Additionally, there is an opportunity in searching out undervalued or underperforming buildings in high-demand areas that can be renovated or improved to increase the value substantially.

Get involved in Multifamily Properties Today

Are you interested in the possibility of generating passive income through multifamily investing? Vertex Markets can help. Our team specializes in CRE & Multifamily real estate Projects and can walk you through how to get started. The benefits are clear, and the process isn’t complicated. The best time to get started is right now because property values continue to rise. Contact us today to learn more.

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Guide to Business Growth Through Strategic Business Partnerships

April 21, 2022 by Peter Spoleti / Vertex Markets Inc. Leave a Comment

Business partnerships are a very efficient and effective strategy for growing a business, some say, dating back hundreds of years, and why not they work. Partnerships strategies have survived all these years because their benefits are without question. They help the partners expand their capabilities, capitalize on synergies, exploit opportunities, reduce risk and benefit from an expanded marketable database

For businesses in today’s ever changing essentially digital marketing & operational business environment, partnerships can provide a very beneficial role now and for the future of the business: they help businesses stay productive and competitive in a very aggressive and crowded marketplace.  It’s understandable why so many businesses pursue this strategy.

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Strategic Business Partnerships, What are They?

In business strategic partnerships can help them close gaps in content and capability, expanding each business’s exposure online and off and expanding their expertise, and offerings, while with the potential business able to lend or borrow the branding of their new partner.

Though not all strategic business partnerships meet their goals. Success depends largely on finding the right partners, forging the right partnership, and doing the work to make them successful.

Since partnerships have the potential to be very lucrative, many businesses of all sizes pursue some form of partnership to help grow their business.

Most businesses will promote their new partnership by displaying each other’s logos on their website or on some digital media platforms. Many even will deliver a collaborated announcement to their respective databases.  Though few will collaborate on ongoing marketing and business development throughout the pre-client and client-experience stages. They assume the additional value they have created, through their new partnership, for the benefit of their clients should be acknowledged by their clients and the industry.  This way of thinking undercuts a primary benefit of partnerships enhancing audience reach, conversion, and engagement.

What’s a good strategic business partner firm?

A good strategic partner business will have the following characteristics:

  • Audience: Serves the same (or similar) audience you currently–or wish to–serve.
  • Synergies in areas of expertise: Offers a service or product that complements–rather than competes with—yours and is interested in your offering.
  • Branding & Reputation: They should increase your credibility with an audience and not raises any red flags when you’re searched for online, for the business or its team members. 
  • Visibility: Has a sizable database with minimally overlaps with yours, a site whose domain authority is just as good if not better than your site’s, and has a similar size social media footprint as you do. Try to find a partner that shares your social media and industry exposure as you believe in. 
  • Content Development and Distribution: They frequently and consistently produce insightful, educational content in different formats—blog, video, infographics, etc.—that they disseminate through integrated marketing platforms and campaigns.  
  • Commitment to reciprocity: Is comfortable sharing the stage (figuratively or literally) with you.
  • Clients: They will give you access to their database and clients you don’t have access to.  

These are an outline of the characteristics to look for in developing a strategic partnership. Though finding a good fit as a good strategic business partner requires a closer look at how partnerships fit into your business strategy. 

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Where to find the right strategic business partners

As soon as you have an outline and goals of how you and strategic business partners can collaborate, it’s time to implement a plan and start looking for prospective partners.  Some good places to start are:

  • Start with your own professional network
  • Experts or thought leaders in your target industries
  • Industry-specific professional networking platform groups
  • Industry conference’s Sponsors and/or speakers 
  • Targeted Industry association members
  • Business journal lists
  • Targeted Industry publications
  • Professional networking platforms
  • Industry-specific digital media contributors

How to probe for prospective partner information

Once you have a list of potential partners, it’s time to do the research on each one. Start with their website. Next, sign up for their newsletters, attend their webinars, and follow them on social media. Then ask yourself:

  • Do their services meet your client’s/audience needs without competing with yours?
  • Do any of your services meet their clients’ needs?
  • What new value proposition can you offer clients by joining forces?
  • Do they develop high-quality educational content? 
  • How do they promote their services? Through what channels?
  • Is their brand a good match for yours—ie, is their reputation, values, and style in sync with your firm’s?
  • Do they partner with your competitors?
  • Do they have an engaged audience on social media?
  • Do they externally publish and speak at conferences?

It’s crucial to know whether prospective partners have the digital marketing chops, service capabilities, or both to help you reach your business goals. 

As soon as you narrow down your list, you can start reaching out.

Partner meeting agenda

Once you contact and agree to talk with your prospective strategic partner, plan an agenda for your conversation. These are some ideas of items to include:

  • Ways your firm could help theirs. Remember, this initial conversation has to be focused on what you can do for them and or how the partnership can be mutually beneficial. Make sure to include several specific ideas on how your products/services will benefit their clients.
  • Ask about their target audience (company sizes, demographics, job titles, etc.)
  • Ask how they market to their prospects, and what they think their audience
    needs most.
  • Ask how they’ve conducted joint promotions or joined-up services with partners currently or in the past and how it may have changed over time.
  • Ask how they usually measure success and what goals they have for a strategic partnership.

No matter how thoroughly you vet a potential partner and negotiate your agreement with them, you won’t know if you’re compatible until you start collaborating. To ensure success, clarify the roles, goals, and measures of success for both sides. 

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