Post Pandemic Growth
Peter Spoleti / Vertex Markets Inc.

Post Pandemic Challenges & How to Accelerate Post-Pandemic Business Growth

Accelerating business growth is by far one of the biggest challenges for businesses still recovering from the disruption of the Covid epidemic.  For your business to prosper, you need to adopt a pro-growth, increased efficiency mindset and jump into the trenches.

Create a Recovery Strategy

Writing a recovery strategy is a challenging, complex task. It varies from business to business, but there are some general guidelines to get things going:

  • discuss your needs and budget with your suppliers
  • readjust your business goals for this year
  • talk to your HR department, so your workers have proper support
  • do extensive research on the post-pandemic market
  • Sit down with your department heads and create a recovery strategy.

Embrace and implement Pandemic-Proof Practices

New pandemic-proof practices will help you stay in business despite growing uncertainty.  Since it’s so hard to tell how events will unfold with the pandemic, adopting new practices will have a drastic impact on reducing risks.  New practices can also create new revenue opportunities.  Personally, I don’t think the residual effects of this pandemic are going away anytime soon.  If your business is going to last it needs to figure out how to adjust on how to survive and prosper within it.

Step up Your Digital & Content Marketing Game

When it comes to growing your business, content marketing is one of the best ways to make that happen. Content marketing is an effective method of reaching new customers and growing your business.  Using insightful content that your target audience will engage with will help cultivate growth.  As you serve amazing, informative educational content, your expert reputation will prosper as well.

Offering educational and insightful content gives you a chance to showcase your expertise.  Becoming a high-profile respected name in your industry is a treasure-trove for new lead generation and growth and you can thank your content marketing efforts for that.  Studies have shown, content plays a critical role in a B2B buy decision.

If you want to secure business opportunities and create lead generation while reaching decision-makers, you should have quality, educational, insightful content.  Don’t neglect the importance of content marketing and start developing a content strategy to kickstart your business growth during the pandemic recovery and beyond.

Use This Opportunity to Optimize Your Processes

The pandemic has accelerated trends that were already on the rise before the outbreak of Covid, i.e., Ecommerce is hitting record breaking numbers and with all indications it will continue to have dramatic growth, employees and employers are recognizing the benefits of full remote or at a minimum a hybrid remote work model. Take this opportunity to optimize the processes of your business.

Implementing new technologies that will improve your processes will play a vital role in the post-pandemic business growth of your company and address some of the challenges businesses will face as we continue to through this pandemic recovery.

Current labor shortages and other circumstances are forcing businesses try a different approach and make urgent improvements to the workflow of their business. Welcome this opportunity, to embrace technology to digitize more of your sales, marketing & workflow.  The initial investment can be finance, but the return on that investment maybe well worth the investment.  Consult your financial consultants to exam your options.   Additionally, new solutions potentially will eliminate expensive fixed costs and habits that are no longer needed and will make your business more efficient in the post-pandemic period.  The post-pandemic era has taught teams to rely on cloud solutions which are much cheaper tools than traditional assets businesses needed before the pandemic.  Many companies are installing A.I. and robotics to reduce or replace an unavailable labor force.  These solutions are brilliant for trimming overheads that might otherwise, restrict growth and/or stress the company budget, during good and bad times. 

Don’t procrastinate or over think the opportunity to use new technology and solutions to optimize your business processes to increase efficiencies and cut down costs, that can stunt your growth and reduce your profits, because your competitors are implementing these changes.

Re-Engage Leads with Personalized marketing and Personal outreach 

Former prospects and customers are also ramping up their businesses during this post pandemic era.  Reaching out to former customers can result in a major building block of your company’s post-pandemic growth plan.  Re-engaging old leads is either low hanging fruit for some or a hard challenge for others, but lucky for you, they’re interested in re-engaging with contacts also.  You know your clients and prospects best, decided which ones will take a cold call from you and those which may require to be softened up with an email or limited content marketing outreach prior to that call.  Though make a plan to for that reengagement and move forward to get the job done.

When you reach out to re-engage a lead or client you’re creating an opportunity for them to hear how your product or service can assist in their post pandemic growth strategy.   If your business provides a solution that goes hand-in-hand with the newfound post pandemic environment, you’re already starting off by providing a solution they need.

When devising your outreach program, it’s critical to have a well-thought-out protocol in place to capitalize on the brief moment of attention prospects have given you.  If not this initial outreach may not provide the result you desire.


We are in uncertain times with unique challenges.  Many businesses are still shellshocked from the effects of the global pandemic. Thankfully, there are opportunities for many companies, to take these uncertainties and turn them into opportunities to make your business more efficient and profitable.   All it takes is to adopt new technology, tactics to cultivate growth and long term efficiencies, even in these unclear times.

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